2017/08/05

The Pride of Shizuoka

In Shizuoka, there is a prefectural ordinance which bans on adding any additives like flavoring, coloring and so forth. For examples, if you want to add some dried flowers or fruits to produce flavored tea, you have to report it to the governor to get permission, whose procedure is said to be very complicated. 

Recently, some people had voiced concern over the future of their tea business, saying like "Amid growing the demand on flavored tea, this rule can disturb the business to expand." , “People’s demand have diversified. Shizuoka tea business will get left behind due to the rule.” "If “umami” additive is allowed to use for the second flush, even the tea can be sold at the higher cost, which can help the farmers continue their business in the long run." and the like. 

In response to those voices, Shizuoka government discussed if they should abolish this rule. Opinion seemed to be divided on it. Some say that abolishing this rule can help create more variety tea products, which should meet the demands and be good for the tea business to expand, while some say that it can lose customer’s trust in Shizuoka tea, and the quality of the tea can go down. 

After due consideration and discussion, the controversial issue is likely to be brought to a conclusion. The rule will not be abolished. Which means that, basically, they only rely on the taste of tea without adding any additives, although the procedure to get permission to use additives seems to be simplified to some extent as a compromise plan.

Delivering honest Shizuoka tea to customers------This is the pride of Shizuoka as one of the biggest tea producing areas.